Web & Data Analytics Executive

Edinburgh Napier University • Edinburgh, Scotland, United Kingdom • £30.81k - £37.17k / year • 3w ago

As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University strives to deliver the best teaching, to the widest range of students who can benefit from it, in ways that are appropriate to the needs of students and employers.

Our Marketing and External Relations department is responsible for building our reputation, promoting our academic excellence, sharing our student experience, highlighting our research and innovation, driving our fundraising ambition and ensuring we engage with our alumni.

Currently, we are recruiting a Web & Data Analytics Executive to support the ongoing development and improvement of the University website in line with the Marketing and External Relations Strategy, and enhance key user journeys by providing analytics, making recommendations, and liaising with colleagues on implementation.

The Role:

As Web & Data Analytics Executive, you will have the opportunity to use your experience of working with complex websites and Content Management Systems (CMS) to administer the day-to-day running of the Edinburgh Napier University site, supporting internal clients with troubleshooting/training and escalating to developers in Information Services (IS) where appropriate.

Your advanced understanding of Google Analytics and Google Tag Manager will serve you well as you use these tools to interpret data that will inform digital improvement projects, working closely with the UX Design and Developer teams to support scenario testing and implementation of improvements.

We anticipate that you will have had experience of working within a communications/marketing environment and be used to delivering on agreed objectives and operational priorities. As such, you will also have the chance to use these skills to create a measurement plan for the Marketing team and provide data visualisation reports in Looker Studio to attribute performance efforts.

If you have existing experience as a web analyst or equivalent role, with a genuine interest in understanding the behaviour of people visiting websites, where people are coming from and how to improve their user experience, then we would love to hear from you.

What we will need from you:

Degree or equivalent in relevant discipline, or equivalent relevant work experience
Substantial experience of working with complex websites and CMS
Advanced knowledge of using Google Analytics and complex data sets to make website improvements
Experience working and debugging with Google Tag Manager
Experience of governance standards and cookie management tools
Demonstrable up-to-date knowledge of web and digital technologies and developments

For a full role description please click here.

Benefits we offer:

We offer 41 days annual leave (includes bank holidays), a generous pension scheme (17.6%), flexible working and professional development opportunities. Further information regarding our benefits can be viewed here.

Additional information:

Interviews: Week commencing 5^th May 2025

The University holds Disability Confident, Carer Positive and Stonewall Scotland Diversity Champion status. More details can be found here. We are a flexible Employer.

The University may be able to sponsor international workers in this role. Check the salary criteria on www.gov.uk/skilled-worker-visa. Contact us to discuss individual circumstances on recruitment@napier.ac.uk.

£30,805 to £37,174 (depending on experience)

Related Jobs

Customer Experience & Events Coordinator

The University of Edinburgh • Remote (Edinburgh, Scotland, United Kingdom) • £40.50k - £48.15k / year • 1d ago

Marketing, Recruitment and Admissions

1d ago

Apply

Business Analyst

The University of Edinburgh • Edinburgh, Scotland, United Kingdom • £40.50k - £48.15k / year • 2w ago

Marketing, Recruitment and Admissions

2w ago

Apply

Senior Change Manager

The University of Edinburgh • Edinburgh, Scotland, United Kingdom • £49.56k - £60.91k / year • 2w ago

Marketing, Recruitment and Admissions

2w ago

Apply

ECTU Business and Quality Assurance Administrator

The University of Edinburgh • Remote (Edinburgh, Scotland, United Kingdom) • £34.13k - £39.36k / year • 2w ago

Marketing, Recruitment and Admissions

2w ago

Apply

Contracts & Compliance Manager

Queen Margaret University, Edinburgh • Edinburgh, Scotland, United Kingdom • £38.25k - £42.88k / year • 2w ago

Marketing, Recruitment and Admissions

2w ago

Apply

Innovation Lead - TRUST Centre of Excellence

Edinburgh Napier University • Edinburgh, Scotland, United Kingdom • £37.17k - £45.41k / year • 2w ago

Marketing, Recruitment and Admissions

2w ago

Apply

Programme Lead - Business

Edinburgh Napier University International College • Edinburgh, Scotland, United Kingdom • £0 - £42k / year • 3w ago

Marketing, Recruitment and Admissions

3w ago

Apply

Research Support Officer

The University of Edinburgh • Edinburgh, Scotland, United Kingdom • £34.13k - £39.36k / year • 3w ago

Marketing, Recruitment and Admissions

3w ago

Apply

Digital Communications Officer

The University of Edinburgh • Edinburgh, Scotland, United Kingdom • £34.13k - £39.36k / year • 4w ago

Marketing, Recruitment and Admissions

4w ago

Apply

Student Adviser

University of Leeds • Edinburgh, Scotland, United Kingdom • £34.13k - £39.36k / year • 1d ago

Other Professional Services (Careers, Alumni, HR, Finance, Estates, Library, Sports)

1d ago

Apply