Marketing Officer (International)

University of Salford • Salford, England, United Kingdom • £30.38k - £33.00k / year • 2d ago

The University of Salford is seeking a talented and curious individual to join the Marketing team as a Marketing Officer. This role is part of the Marketing, Recruitment, and External Relations directorate, specifically supporting international student recruitment. You will work closely with the International Recruitment Team to engage our audiences which includes prospective international students and their influencers, education consultants (agents) and school counsellors.

Reporting to the International Marketing Manager, you will manage key projects and campaigns aimed at increasing student enrolment within priority subjects and markets, and raising the profile of the university among prospective students. This is a dynamic role, with tasks ranging from campaign management to content creation.

Key Responsibilities:

Marketing Plan Delivery: Assist the Marketing Manager in implementing marketing tactics aligned with key performance indicators (KPIs).

Content Creation: Produce marketing content such as videos, web content and social media posts that promote awareness and drive recruitment for key programmes.

Paid Marketing Campaigns: Plan, set up, review, and optimize digital marketing campaigns across platforms like Meta, TikTok, and PPC to achieve targeted engagement and meet KPIs.

Collaboration: Work closely with teams including international recruitment, design, communications, social media, and insights to ensure cohesive and measurable marketing activities.

Support the designing and testing of email campaigns as part of a communications plan which follows the student recruitment cycle.

You should have experience across the marketing mix, particularly in delivering integrated, measurable solutions in digital and social media marketing. The role also requires a commitment to diversity, equity, and inclusion, ensuring prospective students have access to the information they need to make informed decisions.

This is a fantastic opportunity for a marketer looking to gain in-house experience in a supportive and inclusive environment. For more information or an informal chat, please contact Haylea Jefferys Marketing Manager for International Student Recruitment, at h.m.jefferys@salford.ac.uk.

What’s in it for you?

Competitive Salary & Pension: Enjoy a competitive salary with an excellent pension scheme.
Generous Annual Leave: Benefit from 32 days of annual leave, with the option to buy additional days.
Flexible Working: A culture of flexible and agile working to help you balance work and life.
Professional Development: Access a wide range of training and development opportunities.
Community & Diversity: Join a diverse community where differences are valued, and everyone shares a passion for improving students’ lives.
Perks: Access to lifestyle benefits and discounts through the My Salford employee portal.

Job Description